Privacy Policy

Skypire Marketing Intelligence ("Skypire", "we", "us", "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.skypire.com.

1. Who We Are

Skypire Marketing Intelligence is the data controller responsible for your personal data. If you have any questions about this policy or our data practices, please contact us at privacy@skypire.com.

2. Information We Collect

We collect information you provide directly to us when you:

• Complete our enquiry or contact forms (name, email address, company, phone number, job title)
• Download a whitepaper or resource (name, email address, company)
• Subscribe to our newsletter
• Correspond with us by email or phone

We also automatically collect certain technical information when you visit our website, including your IP address, browser type, pages visited, time spent on pages, and referring URLs. This is collected via cookies and similar tracking technologies (see our Cookie Policy).

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide our services
• Send you the resources you requested (whitepapers, guides)
• Send marketing communications where you have consented or where we have a legitimate interest
• Improve our website and services
• Comply with legal obligations
• Protect against fraudulent or unlawful activity

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Consent: where you have explicitly opted in to receive marketing communications
• Legitimate interests: to respond to enquiries, improve our services, and send relevant B2B marketing communications to existing contacts and business professionals
• Contract: to fulfil our contractual obligations to clients
• Legal obligation: to comply with applicable laws and regulations

5. Data Sharing

We do not sell your personal data. We may share your data with:

• Service providers: trusted third-party companies that help us operate our business (e.g. email delivery, CRM, analytics) who are bound by data processing agreements
• Professional advisers: lawyers, accountants, and insurers where necessary
• Regulators and authorities: where required by law

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Enquiry data is retained for up to 7 years. Marketing consent records are retained for as long as the consent remains valid.

7. Your Rights

Under GDPR and UK data protection law, you have the following rights:

• Access: to request a copy of the personal data we hold about you
• Rectification: to request correction of inaccurate data
• Erasure: to request deletion of your data in certain circumstances
• Restriction: to request that we restrict processing of your data
• Portability: to receive your data in a structured, machine-readable format
• Object: to object to processing based on legitimate interests
• Withdraw consent: to withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at privacy@skypire.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

We use cookies and similar tracking technologies on our website. Please see our Cookie Policy for full details.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee the security of data transmitted to our website.

11. International Transfers

Where we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the relevant authority.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Skypire Marketing Intelligence
Email: privacy@skypire.com