Cookie Policy
Last updated: 11 November 2026
This Cookie Policy explains how Skypire Marketing Intelligence ("Skypire", "we", "us", "our") uses cookies and similar technologies when you visit our website at www.skypire.com.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (which remain on your device for a set period).
2. How We Use Cookies
We use cookies to:
- Enable core website functionality (e.g. form submissions, session management)
- Remember your cookie consent preferences
- Analyse how visitors use our website so we can improve it
- Track the effectiveness of our marketing campaigns (UTM parameters)
- Provide relevant advertising on third-party platforms (where consent is given)
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function. They enable core features like page navigation, form submissions, and security. These cookies cannot be disabled.
| Cookie Name | Purpose | Duration |
|---|---|---|
| ci_session | CodeIgniter session management. Required for forms and security (CSRF). | Session |
| skypire_cookie_consent | Stores your cookie consent preference. | 1 year |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website. All information is aggregated and anonymous.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | Distinguishes unique users and sessions for analytics. | 2 years |
| _gid | Google Analytics | Distinguishes users for analytics. | 24 hours |
3.3 Marketing Cookies
These cookies are used to track visitors across websites and display relevant advertising. They are set only with your consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Meta to deliver and measure advertisements. | 90 days |
| li_fat_id, lidc, bcookie, UserMatchHistory | LinkedIn Insight Tag for campaign analytics and retargeting. | Up to 1 year | |
| _gcl_au | Google Ads | Conversion tracking for Google Ads campaigns. | 90 days |
4. Managing Your Cookie Preferences
When you first visit our website, we display a cookie banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting the site.
You can also control cookies through your browser settings. Most browsers allow you to refuse all cookies or to be warned before a cookie is accepted. Please note that disabling certain cookies may affect the functionality of our website.
Useful resources for managing cookies in major browsers:
5. Third-Party Cookies
Some cookies on our website are set by third parties such as Google and LinkedIn. We do not control these cookies and they are subject to those providers' own privacy policies.
6. Changes to This Policy
We may update this Cookie Policy periodically. Any changes will be posted on this page with an updated date.
7. Contact Us
If you have any questions about our use of cookies, please contact us at privacy@skypire.com.